I decided to choose students as a target audience because I felt this would be the group of people I could identify with most and therefore would know how to persuade them most. I created a competition for students at MMU involving the normal table tennis game but also leagues for other ping pong related games such as beer pong and strip pong. I thought that involving alcohol with table tennis was an easy and fun way to promote the game, knowing that students like to get drunk the most. I am also going to make posters which will show how to play the games and the rules. I plan to make action movie style posters as a sort of gimmick. I was speaking to Sam about it and it was really him who gave me the idea to do the photo shoot. Recently I've found that just spending time with peers in and around uni, I seem to generate so many more ideas and in doing so I feel much more stimulated. I think my work is benefiting from this.
I decided Im going to make top trump cards for the best players of the league that in theory would get published at the end of a season to give students a rewarding but not too serious goal to aim for - something that would make them laugh and they could keep forever. I found this top trump card on google images which I know is tasteless but still made me laugh. I want my top trump cards to be subtly funny and possibly crude too.
I have the photo shoot booked on Wednesday. Ed is doing the shoot and I have 5, maybe 6 models and a load of gear for them to wear which me and Tom bought from Primark on Friday. We bought different colored vests for each person and Tom has customised each one. I've seen them and they look awsome to say the least. Anyway I've told my models to come up with their own ideas for nicknames and special moves they want on their cards. I think allowing them this creative input gives them something back for doing me this favor as well as making it more enjoyable for them. I'm hoping this will give me better results.
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