O2: Better connected.

I had been really struggling trying to make ideas work for the O2 brief, which basically wanted you to come up with a concept to promote that we are "better connected".  I had come up with loads of initial ideas about communication and how it has changed throughout history from the native Americans using smoke to Egyptians and their hieroglyphics to things like Morse code and text message.  I had worked out a few concepts using the idea that the native Americans have always been better connected and had some quite funny and subtle situations in which the Indians were always one step ahead of the cowboys, who were only just catching onto the Indians outdated methods.  Although they worked on paper I really wanted to make some kind of animation or motion graphics to push myself and the ideas that I had weren't really translating well into any sort of storyboarding.  I spoke to Clinton about this a few weeks ago and he told me not to rush the idea but to try and think about it and let it come together that way.  Well what happened was that just by chance I came across a YouTube video of a stop motion animation by a guy that goes under the guise of "PES" .  I thought it was incredibly creative and original, yet simple.  They gave me the idea to do a stop motion myself.

I have posted 4 of PES' videos because I think they're all just brilliant.  When I post my animation you will see how they have inspired me.  I think the sound effects are what really make PES' work shine and without them the animations would have no where near the same level of interest - in fact I would go as far as to say that the sounds are as important, if not more important than the footage.  I know I keep posting other work that isn't my own but seriously I have 8 projects and none of them are completely finished yet.